The image and lifestyle portrayed is unlike any of its competitors. Both have their purchasing power points and points where growth will continue and where certain consumers will choose one brand over the other; based on age, income level, status and lifestyle. We use cookies to give you the best experience possible. The same happened again during the 2014 Brazil World Cup, where official sponsor Adidas saw less than 1m shares for its ads but non-sponsor Nike achieved 2.3m shares. Adidas product quality is better than others Sportswear Company and it is also proved when this company participate as a sponsor company of World cup and Olympic athletes. Besides footwear Adidas also produces bags, shirts, jerseys watches and eyewear. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Don't be confused, we're about to change the rest of it. Whereas Nike iD is simply a colour option, Adidas’s customisable products have a large ‘design your own’ call-to-action and sometimes a dynamic tool allowing users to type in a ‘quick customisation’ field, with the text appearing in the product image pane. Seeing Adidas in pop culture, hip hop and dance fashion accelerated the brand into a bigger market of young consumers as well as consumers that were million dollar entertainers, as well as a broader label driven customer wanting emulate pop culture and the street fashion segment. Based on surveys, comparative analysis it was found that:- * The quality of Nike products is comparatively more than that of Adidas products. Is Adidas better than Nike? Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Nike has many markets so they sell many kinds of products. You can now go into stores like Target Corp. or Kohls department stores and find Nike on shelves for discounted prices. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, advertising, price, product, and its production. The diversification and young generation that wears Adidas for years over is what separates it and defines it as a successful brand that continues having success every single year and over generations. Adidas product features are the key elements those add value to their brand that is differentiates from its competitors. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. (2016, Mar 06). Because of their large advertising budgets and the ability to penetrate deep into the minds of their loyal consumers, Nike has expanded its marketing tactics further to include mobile device users, mothers, special needs kids and has made purchasing power among these psychographic profiles in greater demand. It has the most and best classics in the archive. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). For the past five years, adidas’ BOOST foam has been on top and we’ve been waiting to see what Nike’s response would be for just as long. Nike sells apparel and footwear for both genders including young children. Nike is clearly a market leader of sport footwear compare with Adidas, Puma, New Balance and others. ¹ The company has two subsidiaries, Hurley International and Converse. In that case, adidas has far better picks than Nike (according to Sumpter’s bot). Is Adidas better than Nike? Marketing Analysis : Nike, Adidas, Aon, And Nike 1161 Words | 5 Pages. The brand Adidas is less costly than the brand Nike. The Nike logo “just do it” gives motivation to a person wearing the nike clothing. Adidas > Puma > Nike I’m going to add one more detail, Nike tends to make running shoes for “roman foot” while Adidas and Puma tend to mold them for “Egyptian Foot” (and no Nike … From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. But in terms of engaging with fans, size may not be everything. Table 1: Nike Vs. Adidas Products/Markets Analysis Nike and Adidas offer very similar products, though Nike has a wider influence within the market. Nike is a multinational corporation that is engaged in design, development and worldwide marketing. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market … A person who I asked has played in both shoes so they know their performances. Nike is marketed as its own brand as well as, Nike Pro, Nike Air Jordan,Nike skateboarding and many more. Your Answer is very helpful for Us Thank you a lot! With almost double the followership of Adidas, Nike reigns supreme in terms of the numbers. All three companies are involved in shoe wars for the services of professional basketball players, which provide marketability and exposure to massive audiences. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. One thing is certain; there are enough buyers around the world to keep both companies in great financial condition and profitable now and in the future. Adidas on the other hand targets a much younger consumer with a particular view point and lifestyle; 12-35 and street wise. With the opening of a Nike plant in India, market segment growth is still yet to be determined. A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. ADVERTISEMENT. The first track endorser was a distance runner Steve Prefontaine.Nike endorsers various celebrities such as,football players and tennis players.Nike also signed basketball legend Michael Jordan in 1984,where they started the brand Air Jordans with many footwear and accessories. Adidas and Nike are two brands which are in competition with each other. This essay entails a discussion of the competitive strategies each firm has over the others, giving reasons why the brands have been exceptional in the market. Web 14th March, 2014. http://www.slideshare.net/abhideephazari/37283908-nike#, “Nike takes Market Share from Adidas in Europe” Home. In terms of frequency, Nike is talking much less than adidas, being smarter when they do choose to say something, and this keeps the interest around Nike collaborations at a high level. Because Adidas price point is so affordable, practically anyone can buy and wear this brand of shoe, track suit, hoodie or jacket, and because Adidas is more affordable than its competitors it can easily penetrate more markets more easily, which has contributed to its success as being the #2 leader in the sports apparel industry. Like most of the other brands Reebok tries to promote themselves through famous athletes as well. An important concept in marketing is market segmentation, which refers to the grouping of markets into unique segments that organizations can devise a specific marketing strategy that targets the segments (Choi, Jungwoo, & Jongsu, 2013). Jordan on the other hand had different textures and different styles. There are points that go beyond of which shoes is better, and factors that can affect the decision of which brand to purchase from can be the sports, costs and the technologic used by Adidas and Nike. Air Max. Both have substantial advertising budgets and are continually looking for new ways to reach customers through technology and expand its customer base around the globe by penetrating markets in third world countries that are growing bigger economically by the hour as well as through new lifestyles emerging in modern culture and technologically based societies. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. Nike is focused on a domestic market. Well, overall Adidas is a better option at this stage, with some solid environmental practices. Nike and Adidas are renowned sportswear brands, who have penetrated, targeted, segmented and positioned their own brands in the minds of customers. Adidas consumers like to be in the public eye, are artists and sports players, entertainers and mothers. * Prices of Adidas are better than of Nike products as Nike’s outlets and stores are comparatively less. For Adidas it’s the lower price point. So middlemen and other charge a higher price for Nike … Finally, for the true competitor, Jordan shoes are better on the basketball court than Nike. Students looking for free, top-notch essay and term paper samples on various topics. Nikes current and loyal demographic is now aging, but that also creates a new opportunity to influence the new younger generations. But does the brand do enough to create a better world, especially for workers? I currently live in America where Nike is definitely more popular. “Nikes use of Psychographic Data” Lots of Essays. 1. adidas goes way back. Nike Pro, Nike+, Air Jordan, Nike Golf, and Nike Skateboarding. By comparing employers on employee ratings, salaries, reviews, pros/cons, job openings and more, you'll feel one step ahead of the rest. Data is from November 2018. Everyone loves an underdog though, and despite Nike’s dominance in certain areas, it doesn’t mean that Adidas is losing every race. All salaries and reviews are posted by employees working at NIKE vs. adidas. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. The search benefits from a predictive entry field. A few of their latest creations include: 3-D Printed Soles: Some people think 3D printers are a fad, but Adidas sees them as an imaginative way to take the sports shoe to the next level. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Web 15th March, 2014. Nike Tactics and Marketing Function Audit, Nike Sues Adidas over Soccer Player- Zheng’s Contract, Internal Alignment and External Competitiveness for Adidas' and Nike, Customer Relationship Management in Nike & Adidas, Adidas—Will Restructuring Its Business Lineup Allow It to, Essentials of Business Processes and Information Systems Chapter 6: Integrated Processes, Free online plagiarism checker with percentage. Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike, founded January 25, 1964, is one of the world’s best known and popular brands.Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike … Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years. is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Nike started with running. 1. They have engaged in fierce competition. We use cookies to give you the best experience possible. Apparently, Nike has put in a lot of money in trying to expand its market proportion. Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. The U.S represents the biggest market for Nike, with nearly 60% of market share in 2013 (Powell, 2014; Team, 2014). Why Adidas is better than Nike. The average Adidas consumer emulates and participates in street fashion, street art, street culture, hip hop, pop and diverse inner city culture. Adidas's motto is 'Impossible is Nothing'. By continuing we’ll assume you’re on board with our cookie policy. They pretty much have the same target: people who love sports. Nike shoes are sold all around the world. Nike competes with Converse,Fila and their main competition,Adidas.Nike currently dominates the market,but Adidas can be a potential threat to them. As previously mentioned, Adidas consumers are thought of and identified as young, tech savvy and streetwise. While older heads might have a longstanding appreciation for classic three-striped silhouettes like the Gazelle, Samba, or Superstar, the 18-25 demographic would surely be more likely to opt for adidas collaborations with Kanye West, Palace Skateboards, Raf Simons and a list of others that are repeatedly validated by social media. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Then comes Adidas and then comes Nike. As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars, had over 46,306 employees worldwide and ranked #3 on the Forbs Top 10 Worlds Most Valuable Brands in Sports list.³ The brand is identified by the famous three parallel bars, and now features its name underneath its logo. Nike and Adidas are organizations in the sports footwear industry. Nike is popular in the US market and Adidas is popular in the European market. Nike has a 40% share of the sportswear market, the largest in the world, which helps its lead in the global markets. The Wall Street Journal. The largest group of Nikes target market is the young males who purchase more footwear than any other group. Conclusion Adidas Notable Endorsed Athletes With the marketing strategies that Nike uses there is no secret why they are the number on athletic apparel in the world. I think that Adidas is better Nike I think that Adidas is better because it lasts longer its more comfortable and it’s cheaper. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are It has created a brand loyalty that can continue to achieve high profitability and sales volumes. Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. Nike seems to target everyone. We can’t begin to guess the timeframe that the Swoosh work on, but many would posture that no matter how good Nike’s new React foam may be, it’s too late. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. For the sportswear giants Nike, Reebok and Adidas, it is a war to stake a claim on the game as their own. Over the past two years, adidas has been banking heavily on the volume and visibility of collaborations to entreat the Instagram generation of younger streetwear fans. Adidas vs. Nike. b) Acceptance levels of the 2 brands in the consumers of your city. Adidas was founded in 1948 by Adolf Dassler. Get a verified writer to help you with Nike vs Adidas. I lived in London for many years and i know that Adidas is a bit more popular there than Nike. You will see Adidas in night clubs and basketball courts as well as on young female runners to male break dancers. Nike also provides discounts during various festives like Diwali in India. (348). Why Adidas is Better than Nike Adidas is Producing Innovative Concepts Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. As far as we’re concerned the only thing that matters is which brand is providing its loyal Since the 80’s Nike has worked hard to turn its brand of sneakers to a broad sports culture.9 Nike has always targeted every demographic and psychographic around the world and has never had any one specific niche. From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. Nike currently produces football boots whose qualities are comparable or even advanced than … Its brand is so vast that it has literally something for everyone. The buyers of Adidas products are those concerned about health, fitness and sports, generally of all ages. Meanwhile, both the US and German sports labels have maintained two very recognisable brands around the world. Nike is taking the quality route, and Adidas is ramping up productions. Many professional leagues have been switching over to the brand Nike like the NFL and the NBA. Each product has its own ‘shop now’ button. Many of Adidas consumers are switching over to Nike, since Nike is known to having better quality and a better market. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Also, youth wanting to jump into the sports image of the likes of Michael Jordan, Tiger Woods and others has made them loyal brand seekers of everything Nike; ranging in ages 12 to 17 years old, one of the now current highly fueled marketing segments of this sports apparel and shoe brand. On the other hand, Adidas has very unattractive products that have high prices and very low quality clothing that are not worth the money. Nikes diversification includes full and part time athletes, people who want to just look like athletes and carry themselves as athletes. Web 15th March, 2014. http://online.wsj.com/news/articles/SB10001424053111904787404576528210699811114 7 – “Who is Adidas Target market Today?” Ask. Adidas is also older it was founded in 1924 that means the business has more experience. Difference between Nike and Adidas Nike and Adidas are two of the most popular sports equipment companies in the world. We know that sometimes it's hard to find inspiration, so we provide you with hundreds of related samples. The marketing segments of these two brands couldn’t be more different. The company’s named Nike comes from a Greek word which means victory. Between Nike and Adidas there are enough loyal consumers on both sides to keep the brands competing and very different to their approach in the market and how the keep, maintain and attract new customers. Max Barnett, Head of Digital, Repucom, said: “The true measure of whether Nike or Adidas is winning the battle of the brands online will be seen much closer to the kick off of Euro 2016. Step up your ethics. Submitted By Nike has a targeted customer of all ages with income levels starting at $15,000, that who are members of the upper middle, lower upper and upper class. Adidas is one of the major sponsors for the olympics and many athletes have won medals wearing Adidas footwear.Olympians are wearing Adidas shoes, then they are the ones with the multi-million-pound personal sponsorship deals with the giant German sportswear company. Nike and Adidas have also been the top sponsors in the sports industry. Adidas psychographics also includes avid soccer players, outdoor sports enthusiasts and younger generations of stylish trendy fashion forward buyers. However, exceptions are also there because of some Adidas shoes like ‘Adidas Yeezy shoes,’ that cost a lot more than specific Nike product; on the other hand, Nike is having slightly higher price rates than Adidas. The competition has clearly gone beyond sneakers battle; it has now expanded to lifestyle and athleisure. There are women and all sexes who wear the brand as well as people of all ages and sizes. Help. There’s no point in denying that the sneaker game has slowly shifted its … This may be because Football (Soccer) is the country’s most popular sport and that is what Adidas focuses a lot on. Nike, Reebok and Adidas offer athletic apparel to professional athletics. I received many questions about Adidas stock when I analyzed Nike stock in June. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Historically Adidas demographic targets sports enthusiasts, soccer players, sports fashion, inner city residents and since the mid 90’s in America, a broad segment that includes street fashion, music and pop culture. Adidas is now the largest sports manufacturer in Europe and Germany and the second largest sports manufacturer in the world. Adidas’ revenues are much lower than Nike’s but they are also growing at an impressive rate: 2019 Total Revenue is $23.6 billion , up 22.5% since 2016. Most Nike shoes had same type of shoes year after year. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. Even though their targeted demographic has been younger, 10-30 year olds, it also involves itself heavily in rugby, swimming and basketball sports, targets both male and female consumers multi-nationally, and always has been geared towards a much younger demographic than its competitors.8 The psychographics of Nike consumers has always been sports centric. Well, overall Adidas is a better option at this stage, with some solid environmental practices. Related Topics: Adidas consumer featured Nike retail industry shoe industry shoes smart sports shoes sportswear Under Armour. Over the past 50 years Nike has targeted a loyal demographic of sports enthusiasts, athletes, gym regulars, brand consumers and image seeking buyers. Adidas produces unappealing shoes that customers do not purchase. Nike is a U.S based brand of sportswear while Adidas is a German-based company. For Adidas it’s the lower price point. Nike’s mission “to bring innovation and inspiration to every athlete in the world” is seen in its demographics profile and business strategy. If Adidas or Nike will be highly successful in their chosen paths to success, only time can tell. Adidas's market has been on a decline in sales since 2010. Get access to this section to get all the help you need with your essay and educational goals. It is very competitive in this industry like Puma, Adidas, New balance and so on. Just give us some more time, By clicking Send Me The Sample you agree on the, Comparison of Nike and Adidas Brands Strategy, ?Planning effective marketing strategies for a target audience - an Adidas case study, Ask Writer For Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Both of their popularity has become so immense that they are literally household names. As mentioned before Nikes emerging presence in India is growing steadily. Nike is a U.S based brand of sportswear while Adidas is a German-based company. Adidas tries to improve their performance through technological innovation similar to Nike’s brand. Step up your ethics I think that Adidas is better Nike I think that Adidas is better because it lasts longer its more comfortable and it’s cheaper. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. It was then named Nike Inc. in 1978. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. Nike has better shoe quality and sports equipments too. Nike makes better products than Adidas. (Forbes, 2016) Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is. Nike vs Adidas. Adidas has many product lines with different sports such as Basketball,cricket,soccer and tennis.Adidas produces T-shirts,jerseys,footwear,bag,watches,eyewear,and accessories. Adidas is an older brand as compare to Nike by the date of establishment. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab a… Nike produces many type of sports equipment such as running shoes jerseys,shorts etc. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Submitted By Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Prices of footwear are too high for the quality that is used in the product. Currently Nike is focused on further developing its apparel lines than its shoe lines to reach even further market segments. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Nike also merchandises footwear, apparel, equipment,and accessories. Puma and Adidas entered a fierce rivalry after World War 2. Not to leave out Adidas, which is launching its global campaign to tell the viewer why Impossible is Nothing’. What brand is better, Nike or Adidas? Dow Jones & Company. While Team India’s official apparel sponsor Nike is telling the cricket fan to Just do it, Reebok is charging on all fronts with its army of cricketer endorsers. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). NBA players who wear Nike seem to have the most points, rebounds, and steals. For example the Derrick Rose shoe line,the shoes are very light and are made with cheap material.When comparing prices between Adidas and Nike, Nike dominates adidas for pricing of products. Adidas has remained second largest in the world. If Nike cannot stay a step ahead of Adidas it can be real damage to the company.Nike can be viewed as an organization promoting hard work and young talents which is communicated to the customers through attires, advertisement and famous athletes. Competition with each other unappealing shoes that customers do not purchase remember it because they reflect that the game. Here is Nike.com ( for the quality route, and is becoming known. A broad selection of great apparel and accessories with some solid environmental practices literally household names young children the ’. Is estimated almost 20 % in 2012 never rip or tear, but Adidas like... Nike at integrated customisation options in to product pages say Adidas is a worldwide firm that was founded and in... Adidas it ’ s bot ), it ’ s best known and popular brands for. Is identified as the Swoosh symbol, and Nike skateboarding and many teams worldwide, ’. 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